Monica Coyle is a Senior Applications Recruiter at Apex Systems, a national IT Staffing and Services firm, supporting their Philadelphia branch. Apex local branch office supports over 55 clients in the local Philadelphia, Southern NJ, and Delaware regions, including over 20 Fortune 500 companies in numerous industries. Monica has over 6 years of recruiting experience, and specializes in placing Applications Development professionals in contract, contract-to-hire, and direct placement positions. In recent years, she has become involved in the local Microsoft community with a focus in .NET staffing. She enjoys building long-term relationships with technology professionals, and being a partner to candidates in career and interview coaching.
Have you ever thought about how you brand and market yourself? What is the brand people assign to you based on their interactions with you, feedback from others, and what’s available online? What is the perception of your brand that potential employers will have from doing simple Google searches to learn more about you? Now, more than ever, it’s important to evaluate what your perceived brand might be, and spend time thinking about what you want your brand to be. You need to determine how you’ll achieve that brand, how you can effectively communicate your brand, and what other actions you can take to influence your brand. We’ll hit on all these points, along with qualities that may be desirable to have as part of your ‘Professional Brand,’ during this session.