Have you ever wished you had more clients, but despite all your earnest efforts were not able to attract them? If you don’t have a strong and influential brand, you are missing out on many opportunities to gain more customers and earn more money.
Come to this session by branding expert Ivan A. Carter to learn about the power of perception and the importance of your personal and business brands. Learn where branding fits in with your current marketing strategy and discover how “brand optimization” can help you find new clients and turn them into loyal repeat customers, no matter what stage of business you are currently in.
In this session we will cover:
– The difference between a Logo and a Brand
– How a brand builds trust and establishes relevance while supporting all your other marketing efforts
– How a brand can build loyalty that leads to customer retention and repeat business
– How you can use branding to influence how you are perceived and remembered
– Why not having a strong brand will reduce your business’ value and can hinder your ability to secure funding or a loan
– Why buying decisions are based on emotion and how your brand can trigger an emotional response that will lead to more sales