Remember that one time you called a business and after entering your account number the person who answers asks for your account number? We’ve generated zettabytes of data for ourselves, yet for 150 years the person on the other end of a call who says “Hello” somehow still knows nothing about you.
What if instead of asking for an account number, your customer was greeted by name by an agent that already knew what she was calling about. This customer experience is possible with software-driven communication applications, and WebRTC is the technology that will help you get there. WebRTC empowers you to make contextual and intelligent communication something thats is integrated directly into your website and mobile app.