From Prototype to the Store – How to Truly Finish a Windows Phone App


Windows Phone development is highly productive, relatively easy and fun. If you’re already a .NET developer, you can get up and running with the Windows Phone SDK pretty fast. Maybe you’ve already even built a prototype or two. Stuff runs. You deploy it to your phone. Ready to publish, right? Wrong. There’s a difference between a functional prototype and a final store-ready app. This session explores recommendations and best practices to turn your fledgling app into a real professional submissions. We’ll look at the user experience, the “About” page, tracking the update history, getting feedback from users, providing help, and even your iconography. We’ll also go over critical monetization steps such as supporting micro-transactions, in-app advertising, rate & review reminders and sharing your app. With hundreds of thousands of apps to compete with, you need to go above and beyond to impress your users. Come learn how to do it for a maximum impact.

Nick Landry

Nick Landry (@ActiveNick) is a mobility pioneer and former entrepreneur specializing in cross-platform mobile app development for Windows, iOS and Android devices. Nick works at Microsoft as a Senior Technical Evangelist in the New York Metro area. He spent most his career in IT consulting, software and services companies across various technical and business roles, designing, building, managing and selling innovative software products and solutions for the world’s top brands and Fortune 500 companies.

Known for his dynamic and engaging style, he is a frequent speaker at major software development conferences worldwide, was a 10-year Microsoft MVP awarded on Windows Phone Development, and a Nokia Developer Ambassador & Champion. With over 23 years of professional experience, Nick is a certified developer and software architect by trade and specializes in Cross-Platform Mobility, GIS, Cloud, IoT and Mobile Game Development. He is an active blogger, occasional author, avid gamer, loving husband and proud father.